Case study

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A Feasibility Assessment of the Australian Fisheries Management Authority’s Data Strategy

Client Name:

What we achieved

E&A worked with the Australian Fisheries Management Authority (AFMA) to improve its data management capability and support the agency’s mission of securing Australia’s fishing future.

Key outcomes

Customer Research

Feasibility Analysis

Strategy & Governance Design

The challenge

There has been significant growth in both the need and production of fisheries data from many different sources, such as government, industry, research, and sea-product supply chains. AFMA relies on the ability to create, collect, and use data to enable its role in fisheries management. This expected growth in data creation provides opportunities for the agency to gain new insights that support decision-making.

AFMA initiated a feasibility exercise to understand the benefits of designing and implementing a data strategy. The vision of the data strategy is to improve AFMA’s data management capability to support the agency’s mission of securing Australia’s fishing future.

AFMA faced several key challenges pertaining to their data management capability. 

  • Little understanding of their data needs
  • Poor visibility across agency data Inconsistent data quality Siloed data
  • Legacy data integration and usability
  • No centralised data governance
  • Ineffective training and capability planning

Overcoming these difficulties would be essential for the successful implementation and execution of a data strategy.

The approach

E&A undertook a phased Feasibility and Discovery approach and engaged stakeholders across AFMA to better understand the business’ needs and opportunities, in turn, further developing recommendations to inform the data strategy.

Personas were developed to articulate the voice of the business areas that were engaged, which were analysed to identify common themes, insights, and opportunity areas to improve the agency’s data management capability. These outputs were developed utilising co-design techniques and allowed for further review by stakeholders, empowering agency voices and ensuring artefact accuracy. Key opportunity areas were also developed to capture the overarching data management needs and the corresponding business benefits. The outcomes of this stage capture the business and user needs of AFMA to frame what a data strategy must address to deliver measurable benefits.

Data has traditionally been perceived as an aspect of a technology project. It has not been treated as a reusable asset that optimises efficiency across an organisation. The result is duplicate data, processing overlaps and little awareness that individual projects are replicating work.

Research findings identified the need to improve all aspects of the data lifecycle, including data creation, collection, storage, analysis, and reporting. These insights have been categorised into themes that are further decomposed into opportunity areas that AFMA’s data strategy must answer to provide measurable business benefits.

The outcomes

AFMA’s data strategy established common methods, practices, tools, and processes to manage, manipulate and share data within and outside of the organisation in a consistent manner while providing flexibility to those business areas with unique needs.

The recommended data strategy was designed in alignment with AFMA’s overarching business objectives while providing pragmatic guidance on the roles of technology, processes, skills, and leadership required to uplift the agency’s data management needs.

Related work

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