Case study

Website Production Creative 3A - DBOT 1B

Enabling SURROUND Australia with an end-to-end DBO solution for scale and growth

Client Name:


SURROUND is an Australian company that helps improve the decision-making capability of organisations through innovative technology products. Their vision is to solve the world’s most complex data and metadata management problems ethically to achieve real world outcomes for society. The SURROUND C-Suite engaged Evolve&Amplify to help the business reach new heights.




The challenge

SURROUND was a new entrant in an emerging market that provides semantic analysis using knowledge graphs, augmented intelligence, and machine learning. The business has goals to enter new markets, increase product licensing revenue, and attract potential investors to scale its offerings. Evolve&Amplify helped SURROUND define a future-state business model that clearly articulated their value proposition, competitive differentiation, and target customer segments that will derive the most value to customers and shareholders.

Design the Business Model

Evolve&Amplify’s strategic framework helped unpack how SURROUND’s business model and operations must transform to achieve its desired future-state in order to deliver customer and shareholder value. This included business model design, product segmentation, segmented value propositions, competitive positioning, and a beachhead go-to-market strategy for key product offering. 

Build Capability To Scale

The new strategic framework and business model enabled SURROUND to turn its new strategy into actionable initiatives and measurable outcomes. This has helped SURROUND scale its business and on-board major customers like Geoscience Australia, the Department of Agriculture, and others. Evolve&Amplify’s strategic marketing team helped SURROUND expand its brand and target core customer segments through leadership, training, dedicated marketing operations staff and channel enablement through channel partners.

Operate the Go-To-Market Plan

Evolve&Amplify’s strategic marketing team have taken a leadership position on the SURROUND management team and have helped to identify key target markets, segments and customer personas. Implementation of go-to-market plans include brand communication campaigns, lead generation, sales support and enablement. Engagement is now underway with SURROUND’s core customer base through digital assets like EDM’s and a dedicated EMS web page and is supported by a range of SURROUND EMS brand asset development.

The Benefits of E&A's DBO methodology

  • Bespoke design, build and operate solutions
  • Complete life cycle management
  • Single source of truth and accountability 
  • Single window solution with no third-party margins
  • Single point end-to-end responsibility
  • Fully integrated reporting and governance

Related work

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