Case study

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Using Human Centred Design to envision Australia’s Addressing 2035 Strategy for the ICSM

Client Name:

What we achieved

Addressing is foundational and forms a tangible connection between where people live and how they are located. When addressing is accurate, commerce and government services flow smoothly. However, the impact of inconsistent or incorrect addressing data can be profound. For example the COVID-19 pandemic has found governments needing to know the location of its citizens and then their address if there was a need to quarantine.

The ANZLIC ICSM (Intergovernmental Committee on Surveying & Mapping) Working Group was set up to bring ANZ addressing into the future and enhance the delivery of all addressing services. Evolve&Amplify were part of a consortium and the lead consultant tasked with developing the Addressing 2035 strategy to support all Australian and New Zealand government jurisdictions and the wider stakeholder ecosystem in remediating, and future-proofing, the addressing supply chain. 

Key outcomes

Business Architecture

Design-Led Industry Engagement

Operating model Design

The challenge

The primary objective of this strategy was to ensure that the addressing policy environment supports standards that are fit for the future. This needed to enable interoperability and innovation across the addressing supply chain to deliver great outcomes to the citizens and communities of both Australia and New Zealand. The task required a strong commitment from diverse stakeholders to overcome challenges with legacy addressing data, improve the management and sharing of addressing information across the supply chain, and the will to both remediate and enhance this valuable resource.

With an increasing demand for address and location information at all levels of the public sector that is complete, timely, verified, accessible, secure, authoritative, interoperable, and cost-effective, the current supply chain was structurally unable to provide the quality and latency expected for some jurisdictions.

The approach

Since at present, address data is stored and defined differently from one government agency, or level of government, to another a complex strategic solution was designed by the AWG and facilitated by Evolve&Amplify consultants and consortium SME’s. This strategic process was:

  • User-centred: Addressing solutions which are co-designed with users across the addressing supply chain to ensure they are desirable and fit-for-purpose. 
  • Coordinated: Addressing solutions that have appropriate coordination, leadership, governance, and oversight to ensure expected benefits are realised. Impacted stakeholders across all regions and jurisdictions are consulted and taken on the change journey.
  • Data Driven: Standards, models, information and data sets that are appropriately linked, contextualised and accessible to the right users. They can be relied upon to inform addressing outcomes. Interoperability, scalability and security factors are considered during solution design to enable the seamless flow of data and information wherever possible.
  • Future ready: Provide the ability to make investment decisions based on the ICSM AWG’s strategic objectives, capitalising on best of breed and emerging technologies, reusing or optimising existing solution patterns wherever possible to reduce technical debt.
  • Sustainable: Addressing solutions that can be reliably operated, sustained and supported. Supported by an implementation strategy that always considers the training, enablement and digital literacy needs of users.

The outcomes

E&A achieved the overarching goal of designing the Addressing 2035 strategy along with partner organisations as well as the AWG to support all Australian and New Zealand government jurisdictions and the wider stakeholder ecosystem in remediating, and futureproofing, the addressing supply chain

The Addressing 2035 Strategy meets the future addressing requirements and aligns with the AS/NZS 19160.1:2018 Addressing Conceptual model standard. This is the backdrop for Addressing 2035, and the work of the Addressing Working Group and its consultants in setting forth a vision that is comprehensive and ensures the quality and integrity of ‘addressing’, now and into the future.

The future of addressing will not just be the modern technical delivery of the information but that it is unified for discovery, access and use across government organisations as well as service providers for the benefit of citizens.

Related work

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